Visual Identity


Milena Gajic is serbian contemporary artist, based in Vienna. In her works she experiments with different materials and shapes in the search of a new and exciting composition.

Blue is the color of water and ice. It represents liquidity and stillness, sound and silence and perfectly resembles Milena’s work. I used one of her artworks and created the puzzle effect on the business cards. This feature adds a playful note to her visual identity and emphasizes the impact of this gentle design.